Social Media Manager

About the Role

You’ll own the social media function end-to-end, including strategy, execution standards, content direction, and team coordination. The goal is to build strong brand presence and measurable growth across platforms.

Responsibilities

• Define social media strategy, content pillars, and monthly goals for each brand
• Lead content planning, calendar reviews, and campaign execution
• Manage a small team or coordinate with designers, editors, and agencies
• Ensure high-quality output across copy, visuals, and publishing consistency
• Build and improve community engagement and response workflows
• Monitor performance, run monthly reviews, and optimize based on data
• Plan and execute launches, offers, collaborations, and creator partnerships
• Coordinate with leadership and other teams to align messaging and priorities

Requirements

• Strong understanding of social strategy, storytelling, and content performance
• Ability to manage multiple brands and maintain consistent quality
• Comfortable leading execution and coordinating cross-functional work
• Strong writing and editing judgment
• Experience with reporting, insights, and improving growth metrics

Nice to Haves

• Experience with influencer marketing and campaign planning
• Working knowledge of paid social and creative testing
• Experience in hospitality, lifestyle, or multi-location businesses
• Ability to guide shoots and content production

Qualifications

• 2+ years in social media/content (brand or agency)

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